be the buffalo

  • The Cows’ Strategy: When cows sense a storm approaching, they try to run away from it (often in the same direction the storm is moving). Because they cannot outrun the storm, and they are running with it, they end up staying in the bad weather for a longer period of time, prolonging their suffering.
  • The Buffalo’s Strategy: In contrast, when the buffalo (or bison) see a storm coming, they will run directly into it and charge through the storm. By facing the storm head-on, they pass through it as quickly as possible, since the storm Is Also moving toward them minimizing the total time they spend in the bad weather.

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